Advice on buying coffee beans

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There are literally hundreds of different brands of coffee beans available on the open market for you to try and buy. We understand that in the first instance, you may wish to choose the cheapest beans you can get, we have often heard people state that "coffee is coffee".

This is true but only by strict definition, this article is quite long but if you want to drink good coffee, or if you are a commercial vendor and you want to run a successful coffee shop or business which sells coffee, read on, it will be worth your while.

Thinking from a strictly logical point of view most people would agree with the statement that in life, to a degree, you get what you pay for. This is also true, to a degree, with coffee, though there are a few exceptions out there.

If you want a good Espresso, Latte or Cappuccino, the most important thing to remember is that from the very start, you must begin by using high quality coffee beans.

It is true to say that a person who is not very experienced or knowlegeable can make a pretty good coffee if they start with a good grade of coffee bean, it is also true to say that the best coffee maker (aka a Barista) in the world will not be able to make a good coffee if they start with a sub standard coffee bean, you can't polish turd

For a domestic user it seems pointless to put cheap coffee through an expensive machine, only to end up with mediocre results just to save a few pennies. We cover the commercial aspect in the next section.

Commercial Coffee - Invest in success.

Happy Donkey LTD has been trading since 2004, right from the start it was noticable that the people who owned the coffee shops, pubs, restaurants and so on who did the most amount of trade, were the people who cared enough about their business to spend a reasonable amount of money on their supplies.

We have seen many people come and go, the ones who go are always the one who went 'cheapskate' on their coffee. They bought cheap low grade coffee, cheap food, cheap cups and cheap almost everything else they could get their hands on.

One thing that all these people had in common is that they would not listen, or be told, they thought they were being shrewd or finacially astute.

Buying high quality products at a reasonable and competitive price we can understand because that's exactly where we sit in the market, but buying low quality goods for a cheap price, it just doesn't make good business sense, remember you are supplying a product which people taste, you want and need those people to come back, again and again. There will always be an amount of people who don't care, but in the UK these days where the coffee culture is growing, more and more people will only give you one chance to get it right.

Happy Donkey coffee is made up from high quality 'Class A' beans, the blends and the roasts are of consistent and very high quality, that is why the Guardian Newspaper recommended us as being one of the best places to buy coffee online.

When you buy Happy Donkey Coffee it is freshly roasted, full of flavour and an absolute pleasure to drink.

When you buy cheap coffee you get what you pay for, it's usually tasteless, dusty and quite often stale or very close to it, you have little chance of buying a consistent roast from a vendor who sells primarily on price, that is a fact.

Where the value is.

The value is in the quality of the product, the taste, the aroma, the freshness and the consistency, this ultimately results in a pleasing experience for you or for your customer, long gone are the days when people were happy just to get a coffee from a 'real machine', they know quality when they taste it and you only get one chance to impress them with your offerings.

All Happy Donkey coffees are of extreme high quality and gourmet by definition.

We would never sell a coffee that we would not be happy to use ourselves, we are very proud of our roasts, every batch of coffee is tested, tasted and checked in order to maintain the same high quality that has given us the reputable status we enjoy throughtout the uk today.

Think about it, when was the last time you went back to a shop because the experience was 'ok' ? The probable answer is that you didn't.

If your customers come into your business and have a great coffee, they WILL remember it and the chances are they will tell people about it and come back again, they will probably choose you above anyone else in the area because they know you sell the best coffee in town, people will travel for a decent coffee these days.

Every business needs repeat business and repeat business means you also get referrals and ultimately more people through the door. This is not sales spiel, it's fact, buy quality because if you customers have an average experience when they buy a beverage from you they will not come and tell you it could be better, it's not the british way, they will just go elsewhere next time.

That's what happened to all the people we have seen go out of business, they bought cheap coffee and they didn't last very long at it either, we tried to tell them.

Even if you don't end up buying our coffee please keep the points made in this article in mind because it's where a lot of people fall down and it's horrible to watch. Thank you for reading this article.